With RevBase, marketing and sales managers can easily track the use of materials to evaluate to evaluate the effectiveness of their programs, and the performance of salespeople and channel partners.
This gives your marketing team complete accountability and control over brand assets, sales support materials, and promotional programs. Decision making in marketing can then be based on real-world usage data, not on conjecture and hearsay. Consequently, only those materials that are used and perform well in the sales process can be updated or re-ordered, with big savings on production, printing, and distribution costs.
A lot of time and money is spent creating images, brochures, ads, mailers, presentations, and other sales tools to help the field sell better. Requests for new marketing campaigns keep coming despite budgets getting tighter and marketing departments being asked to "do more with less." Yet many salespeople don't take full advantage of the materials that are already available. Perhaps the materials aren't as useful to salespeople as thought? Sales executives would like to know -- and marketing managers need to know – what is working in the field.
Your RevBase solution includes usage reports to identify those items that are used most effectively, and those users that select and forward marketing materials most frequently. Statistics include number of items, names of visitors, number of downloads and corresponding visitor names, and more. Marketing can correlate the materials used most frequently with product sales to see which items are the most effective. Sales can correlate the materials used most frequently with the sales results by individual rep or channel partner to see who performed better and who needs more training. With this information, marketing and sales can make better decisions about their respective operations.
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