Marketing Asset Management

Do More With Less with RevBase

What is RevBase?
RevBase is a sales and marketing information solution that allows you to create your own visual Marketing Resource Center (or “portal”), quickly and easily. With just a Web browser, you point-and-click to add, organize and manage all your marketing assets and sales tools in your own secure, database-driven library. From anywhere at any time, your visitors (typically sales people, marketing associates, vendors, and partners) can access your solution by entering a password. They can search your materials, see visual previews, download ready-to-use electronic versions of marketing collateral, order hardcopy materials, and even provide comments online. You can start small, and grow to support your entire marketing and sales team, all for a low monthly service fee.

How do visitors access my RevBase solution?
Your RevBase solution has a Web address (URL) where your visitors login to the system with username and password. They will be greeted by your customized portal page, where they can search all your materials, see new pieces, download what they need, and more. If you have an Intranet, Extranet or Public Web site, you can add a link to your RevBase application and/or use single-sign-on.

Why should I use RevBase?
RevBase is the fastest, easiest, least expensive way to create a world-class repository of all your marketing materials and sales tools. With RevBase, you manage and distribute your marketing materials as never before -- without spending a lot of money, wasting time, or depending on your IS department or Web team.

Marketing applications powered by RevBase are:

Comprehensive – visitors can browse, search, preview, download, order, and comment on all relevant marketing materials
Easy to create – Content Managers point and click to create your on-line resource center in just a few hours, without any HTML coding or technical skills (you can have one or more Content Managers)
Easy to manage – it’s simple and easy to keep your library up to date, and organize hundreds (even thousands) of items for immediate access
Easy to use – if your salespeople, marketing associates, business partners, vendors, and customers can use a Web browser, they can use your resource center
Visual – a preview of each item in your library provides easy identification of all your materials
Customizable – your library Administrator can tailor your resource center to your company's unique products, services, and Web environment
Complete – everything you need to manage and distribute all your materials via the Web is always at your fingertips
Integrates with other systems – connect and share data with other systems such as CRM, SFA, ERP, and more
Scalable – you can start with a small library for just yourself or your product team, and easily grow it to support thousands of visitors.

What kinds of solutions can I create?
You can create all kinds of libraries to support marketing associates, sales teams, customers, and even prospects. Each library can contain files, images, text descriptions, and more. They can be named and configured based on application, or target audience. Visitors can browse by category, product, type, and more.

For example, a simple library on your Intranet might start with just logos - call it the "Logo Zone." Add photos, illustrations, templates, and graphics, and then rename it the "Creative Resource Center." A couple of weeks later, add all your datasheets, brochures, direct mail pieces, customer profiles, etc. Now your library becomes "Marketing Central." Create a site within the library that’s just for salespeople, and call it the "Sales Success Center."

Alternatively, start by putting all your hardcopy brochures in a library, and link it to your public Web site as the "Literature Fulfillment Library." Prospective customers can now order materials directly. Then, add the ready-to-download PDF files, Word documents and presentations, and rename the library the "Solution Center."

Either way, your RevBase resource center is flexible, visual, searchable, and easy to maintain.

Can I link my marketing library to my intranet, extranet, or public site?
Yes. And you can choose whether or not you want your library (or specific sites within your library) to be password protected. Most companies password-protect marketing libraries that contain information for their marketing, sales, and partner teams, but do not put a password on their public libraries.

What problems does RevBase solve?
Your marketing library at RevBase puts an end to a number of long-standing challenges in marketing, sales, and creative departments. You know the problems well:

"Where's that file?" – With RevBase, there's one, readily-accessible place for your marketing team to locate finished materials, creative files, and more. Plus, they can preview materials with visual thumbnails. No more fumbling with directories. No more re-creating lost files. No more file “misplacement” -- ever!
"What's new?" – Accessed through your Intranet or Extranet, a RevBase Marketing Materials Management library ensures that your salespeople, marketing team and distribution partners are always up-to-speed. They have immediate access to your fast-breaking programs, events, product launches, channel updates, price changes, competitive bulletins, etc. Used on your public Web site, a RevBase library cuts the cost of keeping your prospects informed with new products, datasheets, brochures, and company news.
Materials chaos – RevBase eliminates the hassle and cost of keeping your field salespeople, telesales team, distributors, brokers, and other channel partners armed with marketing and selling tools. Your online resource center lets them view, download, and order everything they need, when they need it.
Review bottlenecks – Your RevBase library lets you share review drafts, work-in-process, and creative concepts via the Web with anyone. Your reviewers' comments and approvals can be entered directly online and routed to you via e-mail.
Brand abuse – People in the field tend to invent their own materials, turn your logo sideways, make up specifications, and generally abuse your brand standards. RevBase provides an online reference library of approved logos, graphics, brand-approved images, and boilerplate copy, etc., so there’s never an excuse for someone using the “wrong” materials. You can create an Online Brand Management library of ready-to-use logos, templates, style guides, and images so it's easier for your sales and marketing team to use your materials than to create their own!

See all of our marketing management features.

What kind of materials can I put into my application?
Deposit anything you like into your library - marketing materials, sales tools, training materials, audio/video, and even customer-ready documents and reports. RevBase accepts any file type (.PDF, .DOC, .XLS, .PSD, WAV., etc.). You also can label your materials with up to 37 descriptive data fields such as title, contact, expiration date, etc.

How long will it take to create my online marketing application?
One of the best features of RevBase is that you can create the structure for your marketing library in only a few minutes, and then start adding your materials immediately. Within an hour you will have an initial resource center up and running. If you have more data, you can add it at any time.

Can I use RevBase on my public Web site?
Yes. RevBase is a great way to create an appealing "Literature Rack," "Web Info Center," or "Public Library" (you can choose your own name) of your customer-ready brochures, datasheets, white papers and other materials appropriate for visitors to your public Web site. You can include downloadable versions (typically in PDF format), and hardcopy materials for on-line ordering. Your RevBase Public Library is linked directly to your Web site. What's more, you can keep your Public Library up to date without a Webmaster.

How much will I save by creating and managing my resource center with RevBase?
If you don't have an online library now, or if you are maintaining one manually, you will likely save thousands of dollars per year with RevBase. We've priced our service so you are guaranteed tremendous savings over manual methods (writing HTML, linking, etc.), and custom development. Our current customers tell us that the ROI of an up-to-date, online library at RevBase is huge.

How much does my marketing library cost?
You are charged a monthly service fee for your RevBase marketing library, in addition to a modest, one-time fee for our QuickStart training and implementation service. For details contact our Sales Department or (800) 711-8524.

Are there any hidden charges?
No. Your service fee is based on the scope of your application plus any product options you need.

How do I manage my application?
Your application will have one or more administrators - and you also can have multiple library Content Managers. Content Managers have a full suite of Web-based, point-and-click tools available to enter materials into the library and to manage and organize materials them. Administrators can manage content, create user accounts, and customize the system.

Do I need any training?
Most likely not, but it is available if you do. Everything you need to know is on-line, including step-by-step wizards to guide you through common activities such as adding marketing materials, grouping them, and entering descriptive data.

The system includes on-line help and tool tips. If you need assistance, please e-mail or call our Customer Services team at (800) 711-8524.

Can I have more than one marketing library?
Yes. You also can set up separate sites within your library to serve distinct groups of users (salespeople, distributors, clients/customers, etc.) with materials appropriate just for them.

Can I customize my marketing library?
Yes. Your Online Brand Management system at RevBase is totally your system. You can "brand" the library with your own logo and graphics, and tailor the descriptive information and displays.

Do I need any special software or hardware?
No. You need only a supported Web browser. Of course, your visitors will need the appropriate software applications (typically, Adobe Acrobat, Microsoft Word, PowerPoint, etc.) to work with your assets.

Do I need to download any software?
No. You work with Web pages that are generated by the RevBase Marketing asset Management software.

Is RevBase available around the clock?
Yes. RevBase is designed to ensure 24x7 access. The hardware, software, and network infrastructure that powers RevBase are built to support large-scale, continuous operation.

How secure is my marketing materials library at RevBase?
Longwood Software follows industry best practices to safeguard your marketing assets, including network security, network monitoring, and secured physical access to the site. Your marketing materials are completely secured by password. Data files are rigorously partitioned.

Is customer support available?
Yes. We provide unlimited email and telephone support for customers.

Does RevBase work with my proxy server or firewall?
Yes. RevBase generates HTML pages that should pass through proxy servers and firewalls.

What if I use a literature fulfillment vendor to distribute my printed materials?
A marketing library at RevBase is an ideal way to "front-end" your traditional fulfillment process. Your users can browse and search all available materials and request hardcopies with the on-line shopping cart. These orders are automatically sent to your designated fulfillment contacts.