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Increase Customer Satisfaction.Customers are inundated with information from potential vendors. Much of what is sent is classified as junk mail, print or electronic. What's more, your customers have their own customers - and they need your help representing your products accurately and powerfully. By designating targeted "subsets" of your information for specific market segments or clients, they can see only what is meaningful to them, increasing their trust in the relevance of your information. Not wading through "junk" or items of no use to them will increase their satisfaction with the experience and relationship. Presenting your products to their customers, your customers or channel partners now will no longer have to wait for physical fulfillment of brochure requests, but can handle all that as needed via self-service. Your targeted library of materials for them can also use "sets" of items or suggest additional materials to be used in concert- guiding them in making the most advantageous presentation of your products. Moreover, support and help information can be easily available
to them via the Web or a customer extranet, avoiding the delay of
lengthy service and support calls.
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