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Boost the ROI of Your Marketing Department.Marketers need to fund new campaigns to generate leads, but their resources are already fully allocated. Too much time is spent manually distributing information. Too much money is wasted printing and warehousing hardcopies, updating binders, and shipping CDs. Your marketing department is not a publishing house, the hardcopy materials are not the product. What you really want to do is get ideas and information about your products into the minds of potential customers! Customers are coming to expect downloadable online materials, and waiting for printed copies to arrive in the mail may seem archaic. Allow customers self-service access to the materials you want them to have, when they are ready to view them, and free up your staff for higher-level tasks. Since this online access can also be tracked, it provides you with a valuable new tool to identify and monitor potential customers, and analyze the effectiveness of different marketing programs. Time and expense can also be saved, and dollars recovered for your
budget, if highly-paid knowledge workers in your organization do
not have to spend extra time searching for materials they know should
be in your collection - or at worst, re-creating something that
already exists but could not be found! A searchable, , central library
of materials will answer people's questions without the continual
involvement of your creative staff.
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