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RevBase Solutions:
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Manage
Customer Example:A major software company uses a marketing library to create and maintain their "MarCom OnLine Library." This intranet-accessible library contains hundreds of ready-to-print PDF files that have been optimized for printing on color desktop printers in the field. Salespeople browse the library by product or subject, identifying the most relevant items for their sales situation. They download the materials to their desktops and print them on the color printers -- for pennies a page. The marketing department saves an estimated $500,000 per year in previously-incurred print costs, and provides Sales with a wider variety and increased number of collateral items because they don't need to print, inventory, and ship physical copies -- the print-on-demand marketing library does the work. |
Electronic Literature Fulfillment
Companies are transitioning from the traditional print-and-warehouse model to print-on-demand environments for marketing collateral and other frequently-used forms and documents. This means printing shorter runs of datasheets, promotional flyers, and catalogs, which eliminates much of the costs of warehousing, handling and obsolescence. The savings can be dramatic — particularly if your materials change often and your team is widely distributed.
Enabling this trend are advances in printing technology and electronic publishing -- including Adobe Acrobat (PDF) files used in conjunction with high-quality, low-cost color laser printers at central print facilities, at distributed service centers, or even in field offices.
A marketing library is a "must-have" infrastructure item within a e-collateral system. Your electronic library stores all of the required electronic files, fonts, and print specifications. The files are accessed as needed by print-on-demand vendors, your internal production center, or by marketing and sales offices. The library also stores information about the source files (from your agency, designer, or desktop publishing team) so your department can easily and accurately link the print-on-demand files to the original files in case revisions are required.
Contact us to learn more about our electronic literature fulfillment solutions.
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