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Customer Example:
A consulting firm uses a marketing library in conjunction
with a relationship management system to deliver customized
content to its clients via its public Web site. In this e-commerce
system, each client is presented with relevant service information
including seminars, briefings, and reports.
The electronic brochures, seminar announcements, and event
flyers are all stored in the library and are accessed seamlessly
from the e-commerce system. The Web-based library system also
delivers these materials and additional information to the
firm's salespeople via an Intranet web site.
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E-Commerce
An electronic library of your product specs, photos,
boilerplate text, and catalog pages is an essential piece of your
marketing and sales infrastructure in the era of the Web. If your
company is in the planning stage for an e-commerce initiative, you
need to start creating a marketing library now. Without one, you
run the risk that your e-commerce site will be inaccurate, out-of-date,
or poorly aligned with other marketing and channel programs. What's
more, if you don't have a ready-to-go marketing library, the cost
of developing and maintaining your e-commerce site increases dramatically.
Ideally, your e-commerce system is tightly integrated with your
marketing library, so shoppers can quickly access additional product
information and marketing materials. This means your marketing library
should be open and standards-based, so it can be easily integrated
with transaction systems and fulfillment systems.
Contact us to
learn more about our e-commerce solutions.
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