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RevBase Solutions:
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Manage
Customer Example:A mid-sized ad agency and a mid-sized printer both have created digital marketing libraries to serve their customers directly via the Web. The ad agency's library has a password-protected "zone" for each of their customers. The production and account service teams enter client materials into the library, and annotate them with descriptions, version ID's and project-specific data. Customers enter the library from the agency's public Web site, enter their password, and visually browse all their creative materials. They can submit review comments and ask questions on each item. The printer has built a marketing library for one of its key customers. The library contains digital marketing assets developed for the customer by the printer, along with standard reference items (logos, images). The printer benefits by augmenting its relationship with the customer; the customer benefits by having a library at its disposal without incurring any system burden.
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Customer Self-Service
Once you have an on-line marketing library of all your materials available on your Intranet, the obvious question arises: "how can we let selected customers access some of the materials themselves?" With a marketing library, the answer is "really easily."
A marketing library lets you identify items that are appropriate for direct access by customers, and then set up a password-protected zone for them. Customers login to the library and are granted access to those materials from their web browser — but they only see the materials you identify as relevant for them. This lets the Marketing department serve customers directly with newsletters, updates, pre-release briefings, etc. at a fraction of the time and cost of traditional methods. Plus, customers benefit by having an easily-reached archive of useful materials without having to manage them on their own system.
Contact us to learn more about our customer self-service solutions.
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